Advertisements – When they catch our attention!

I love good advertisements. For years, I worked for a magazine selling print ads. It was the most fun I’ve had at any job. Yes, it was stressful reaching my weekly/monthly sales goals.

However, I enjoyed scouting out new clients in ALL kinds of industries. I met many interesting people. Ok, I admit, some nice, some not so nice. Yet interesting even when they would slam the door in my face. I would think, “THAT person needs to be sold!”

Recently, I saw this truck with the mold advertisement. I smiled. I was brought back to my old sales days. HURRY, write down the name before the truck dashes off. WHY? We’ve got a Home issue coming up, THIS would be a perfect advertiser. Got to get on it!

My Boss, an Italian guy, would go around the table at our weekly sales meetings asking each Sales Rep, “How the week went.” Seems like a simple question, but if he was in a “mood,” it was embarrassing to be called out in front of everyone.

One guy ALWAYS sat with his chair tilted back trying to act cool. He was a “hot shot.” Talked like a used car salesman. When it was his turn to answer, he’d say, “GREAT week Boss!”

My Manager would say, “Well, Jim, if it was a great week, why didn’t I see any contracts in my InBox?”

Poor Jim! He just didn’t understand that a “good week” meant “SIGNED CONTRACTS!” NO signed contracts, not a good week, LOL. So, don’t set yourself up to be poked at.

Let’s face it, not everyone is cut out for sales. You’ve got to have a tough skin. Stress is high. My Italian manager taught me early on, it’s a numbers game. Do the work, get the reward.

So, here’s to enjoying a good advertisement!

Great Advertising

I had to devote this Blog to advertising when I saw this adorable Italian ad from Dolce & Gabbana featuring Italian grandmothers with tiaras and beautiful designer purses. What a great idea! The ad warms our hearts.

Dolce & Gabbana

Dolce & Gabbana

Don’t they say a “picture is worth a thousand words?” This next ad caught my attention, because it was clever.

Madeline Weinrib

Madeline Weinrib

Madeline Weinrib’s marketing team used an interesting old Indian photo to transport our minds to India and then in a conversational font asked us if we knew they carried Antique Indian dhurries. The ad was very engaging! I’m curious about the photo.

I sold adverting for over seven years. It became a habit to prospect for potential advertisers in other magazines, newspapers, billboards, listening to the radio, and more. You name it, and I was there, looking for my next good lead.

It got to the point in my life that I couldn’t enjoy looking leisurely through a newspaper or magazine. Why? Well, instead of enjoying reading the articles, I was looking at all the advertisements. After ripping out pages for different leads my brain was too tired to go back to the beginning to actually “read” an article. The funny thing was, I had bought the magazine to “read” NOT “prospect,” but work prevailed.

Now, a few years later I can enjoy reading… but my mind is still “alert” to looking for the next great ad something I haven’t seen before. Isn’t that why we look forward to the Super Bowl ads?

I’ll leave you with this last great ad by “Hellman – Chang.” I love this ad. The men are in beautiful suits, focused on making furniture and RIGHT in the middle of the ad it says, “IMPORTED FROM BROOKLYN!” THAT caught my attention and I smiled.

Way to go guys. America is on the verge of a manufacturing “come back!”

Hellman - Chang

Hellman – Chang

So, what’s YOUR favorite ad?