Any Jimmy Buffet fans out there?

I received the latest issue of Garden & Gun magazine, December 2023 / January 2024 issue. This is a lovely national magazine focused on the South, ie food, music, sporting events, shopping, vacationing and more. As I am from the North, I enjoy learning about the South.

This particular issue had a focus on Florida travel. Makes sense, temperatures are dropping, it’s getting cold and many of us are dreaming of warm beach weather vacations during or after the holidays.

As I was perusing the magazine, my eye caught the title of a particular article. I pondered this… A chance career opportunity, a friendship changing a surfer and journalist’s life. WHO could this be about? SURFER, could this be about Jimmy Buffet? The cartoony picture had a man with blond hair and flip flops… maybe??

Yes, indeed!! Chris Dixon, the journalist, shares his chance meeting with Buffet and how the friendship evolved. Always under the radar, of course. Dixon pays tribute to Buffet, the friend v.s. the celebrity.

If you were a fan of Jimmy Buffet, you’ll enjoy reading this article and feel a bit of sadness too. Two guys surfing together! And Jimmy was 71, still going at it, no fear of the huge waves! Buffet was ill; but he was still trying to make the most of every moment until the end. A friendship that changed Dixon’s life.

In memory of Jimmy Buffet, we’re toasting you with a margarita this holiday season!

Great Advertising

I had to devote this Blog to advertising when I saw this adorable Italian ad from Dolce & Gabbana featuring Italian grandmothers with tiaras and beautiful designer purses. What a great idea! The ad warms our hearts.

Dolce & Gabbana

Dolce & Gabbana

Don’t they say a “picture is worth a thousand words?” This next ad caught my attention, because it was clever.

Madeline Weinrib

Madeline Weinrib

Madeline Weinrib’s marketing team used an interesting old Indian photo to transport our minds to India and then in a conversational font asked us if we knew they carried Antique Indian dhurries. The ad was very engaging! I’m curious about the photo.

I sold adverting for over seven years. It became a habit to prospect for potential advertisers in other magazines, newspapers, billboards, listening to the radio, and more. You name it, and I was there, looking for my next good lead.

It got to the point in my life that I couldn’t enjoy looking leisurely through a newspaper or magazine. Why? Well, instead of enjoying reading the articles, I was looking at all the advertisements. After ripping out pages for different leads my brain was too tired to go back to the beginning to actually “read” an article. The funny thing was, I had bought the magazine to “read” NOT “prospect,” but work prevailed.

Now, a few years later I can enjoy reading… but my mind is still “alert” to looking for the next great ad something I haven’t seen before. Isn’t that why we look forward to the Super Bowl ads?

I’ll leave you with this last great ad by “Hellman – Chang.” I love this ad. The men are in beautiful suits, focused on making furniture and RIGHT in the middle of the ad it says, “IMPORTED FROM BROOKLYN!” THAT caught my attention and I smiled.

Way to go guys. America is on the verge of a manufacturing “come back!”

Hellman - Chang

Hellman – Chang

So, what’s YOUR favorite ad?