Tag marketing

2025 New Year — 10 Year Blog Anniversary!

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Well, I’ve done it! I’ve hit 10 years of Blogging.

When I told my daughters, it’s been ten years and I’ve decided to change my little bird photo. They said in unison, “Go Mama, rebranding your Blog.”

I didn’t think of it that way, but they’re right. Big corporations are constantly rebranding. I still sniffle that Aunt Jemima is gone, replaced with Pearl Milling Company brand name. Sometimes we miss the old brand. New is not always better.

Rebranding my Blog meant the hunt was on for a NEW animal photo / background color. As I went through my photos, I plugged them in to see how they looked. There were runners-up!

Each one special in a different way. I do like that sheep on the top right. Doesn’t he speak to diversity and uniqueness? The owl was amusing, as well as the other sheep.

After careful consideration, days of this or that, I decided on the eagle. Yes, he’s the WINNER.

So, here’s to 2025, embracing change and focusing on new challenges.

Cheers!

Chicago’s BEST bagels – Corey’s NYC Bagel Deli

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This weekend after canoeing, I was hungry. I was thinking, “What do I want to eat?” Then I spotted this van marketing bagels. I have to say, the advertising worked, suddenly I wanted a bagel.

Imagine my happy surprise, when I went to their website, to find out they are Chicago based. Corey’s NYC Bagel Deli was established by Corey & Laurie Kaplan (husband/wife team) in 2000.

From their site, I see they make great bagel sandwiches.

Looks like Marcus Lemonis from “The Profit” visited Corey/Laurie to see their business and offer advice/a deal for moving forward. Here’s a clip from the show.

Recently, they lost business as a few stores they supplied bagels/cream cheese to closed down. So, after canoeing I have a new place to visit. They need community support.

By the way, fellow Blogger, “Yeah, Another Blogger,” wrote a post about art on wheels. He found some interesting companies advertising in Philadelphia, PA. I loved the “Tea Around Town” bus.

So, when you walk, don’t look down/text on your phone, you might miss a great advertising van!

Holiday Decorations – Great marketing idea!

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This was an interesting Christmas display. I had a funny marketing idea. The only one missing from this photo is Goldilocks. They could put these three bears in the bedding department with each bear standing by a mattress. The baby bear could still be hiding behind the Xmas tree and find Goldilocks in HIS bed.

The marketing message would read…??

I have to say, I would probably try out the three beds!

We need some humor in sales!

Advertisements – When they catch our attention!

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I love good advertisements. For years, I worked for a magazine selling print ads. It was the most fun I’ve had at any job. Yes, it was stressful reaching my weekly/monthly sales goals.

However, I enjoyed scouting out new clients in ALL kinds of industries. I met many interesting people. Ok, I admit, some nice, some not so nice. Yet interesting even when they would slam the door in my face. I would think, “THAT person needs to be sold!”

Recently, I saw this truck with the mold advertisement. I smiled. I was brought back to my old sales days. HURRY, write down the name before the truck dashes off. WHY? We’ve got a Home issue coming up, THIS would be a perfect advertiser. Got to get on it!

My Boss, an Italian guy, would go around the table at our weekly sales meetings asking each Sales Rep, “How the week went.” Seems like a simple question, but if he was in a “mood,” it was embarrassing to be called out in front of everyone.

One guy ALWAYS sat with his chair tilted back trying to act cool. He was a “hot shot.” Talked like a used car salesman. When it was his turn to answer, he’d say, “GREAT week Boss!”

My Manager would say, “Well, Jim, if it was a great week, why didn’t I see any contracts in my InBox?”

Poor Jim! He just didn’t understand that a “good week” meant “SIGNED CONTRACTS!” NO signed contracts, not a good week, LOL. So, don’t set yourself up to be poked at.

Let’s face it, not everyone is cut out for sales. You’ve got to have a tough skin. Stress is high. My Italian manager taught me early on, it’s a numbers game. Do the work, get the reward.

So, here’s to enjoying a good advertisement!