Courtesy of Recreational Equipment , Inc. (REI)

Finally, a store that is willing to fight back and say, “No, we don’t need to shop on Black Friday, instead let’s enjoy the outdoors with our family and friends!”

What a GREAT move by REI (outdoor retail sports store). I agree with them. I was shocked when, a few years ago, retailers started to have special promotions on Thanksgiving Day… at midnight. Such a frenzy, it was crazy.

I’m sure many of us thought when is “enough–enough?”

REI created a wonderful website (optoutside.rei.com) to promote their closing and encourage others to follow along. I think it would be a great idea for ALL of us who “believe” that a holiday should be a holiday to share an outdoor photo on REI’s website.

I’m sure there are some fantastic photos out there!

Here’s to having some fun in the outdoors this Thanksgiving!!