Have you ever thought about how the color of the year is chosen? I’ve always wondered, but as I am not in the design industry never looked into it. However, throughout the years, I would walk through stores “thinking,” I guess this year it is egg plant purple, sunny yellow, cherry red, etc., because every store was using the same color for their products.
I’d either be excited and spend money on a new pillow I didn’t need, because I loved the color OR I would frown and say, “NEVER would I buy dishes in grey.” Not my color palette. Good way to save money, if you don’t like the color of the year, you don’t make frivolous purchases.
So, you are thinking, “How is the color of the year chosen?”
There’s a company called, “Pantone Color Institute,” and they are known for color forecasting. Companies hire them for help with understanding color trends, color branding, and choosing a color strategy.
They came up with the Pantone Matching Color System as seen in photo, which standardized the ability to reproduce exact shades of a color between companies/manufacturers by using a specific Pantone number for each color created. So, basically, if you want to have a specific “blue” for the print on your business card, you would email the printer the specific “Pantone #” for the blue shade you want. No need to go into the printer’s office. Your blue color would print out perfectly!
The Pantone Color Institute started choosing the color of the year in 2000. Why were they chosen to choose the color of the year? This is not clear in my research. It seems that since they own the Pantone color palette, they are considered color experts. They make their yearly choice by looking at color trends during the year. This year they chose green as they had the feeling people wanted to be closer to nature.
If you want to learn more about “the color of the year,” do a quick Google search. There are several interesting articles on this.
I hope you like green. We will be seeing GREEN in everything, i.e. fashion, home goods, interior design… probably cars too!
Luckily, I don’t mind green, it’s the color of nature. I can live with that!