When I sold advertising, I was always canvassing the San Francisco Bay Area for “prospects” to call on. If I was not scanning through magazines for new advertisers, I was in my car sitting in traffic writing down “potential advertiser names” from trucks that would go by (flooring, landscaping, security systems, Google delivery, and more). You’d be amazed at how many potential advertisers you can find just sitting at a traffic light. Finally, I NEVER forgot to look at “billboards.”
Once something is taught, it stays with us. Even now, years later, I STILL find myself looking at advertising. I enjoy a great ad.
You can imagine my wonderment, here in Dublin, when I looked up to see a billboard of a HUGE Squirrel! Clearly, this was made out of trash from the junk yard. What kind of advertisement was this?
Here is a close up of the squirrel, so you can appreciate the details. Look at the squirrel’s fingers, his whiskers, his legs and tail that match in fuzziness, and the detail in his eye. BUT what is he carrying or trying to eat? I can’t figure that out.
My next thought was… WHO created this? Google to the rescue.
Artur Bordalo (aka, Bordalo II) is an environmental art sculpturist/street artist from Lisbon. He uses paint and trash (chicken wire, tires, appliances, car parts, toys, plastics and more) to create his 3-D masterpieces. Through his art, he wants to bring awareness to waste, how it’s causing pollution and harm to our planet and the animals he creates.
For sure, we are noticing Bordalo’s street art, it is on such a grand scale. I “hope” that we go beyond just “smiling” though and actually do something to help the environment.
IS ANYONE FAMILIAR WITH HIS WORK?
FOUNDATION? – I could not find anything indicating that he has a Foundation where we could support his global environmental mission. His art is still new, maybe a Foundation will come in the future. If you know of anything, please share with us.
View more of Bordalo’s work on Facebook. His sculptures are around the world, i.e. a rat in Paris, a snow leopard in Russian, a turtle in Canada, a frog in Italy… it’s endless. Each one spectacular!